Loudness
History
The History of Loudness
Founded in 1976, Loudness has built its trajectory alongside the evolution of professional sound reinforcement in Brazil. What began with musical productions and live performances has transformed, over almost five decades, into an operation specializing in the development of audio solutions for events, venues, special projects, broadcast, and intercom systems.
From its earliest years, the company understood that keeping up with market transformations required more than just renewing equipment. It was necessary to continuously invest in knowledge, engineering, and operational development. This vision allowed it to expand its operations to projects of varying scales, incorporating new technologies and building a team prepared to handle increasingly complex operations.
Throughout this evolution, Loudness has participated in projects that have marked different moments in music, entertainment, sports, and culture. The company was present in the sound engineering for the Diretas Já rally, was involved in bringing major Broadway musicals to Brazil with A Chorus Line, participated in national tours of important artists, and became a benchmark in sound engineering for symphonic concerts, including performances by the New York Philharmonic in Brazil.
In the following decades, it expanded its operations to international productions, television, and broadcast, also developing a division dedicated to Special Projects. This experience allowed the company to apply the knowledge acquired in temporary events to the development of permanent systems for arenas, corporate spaces, institutions, and environments that require customized solutions and continuous technical support.
This process culminated in some of the most significant projects in the company's history. Loudness was responsible for developing the audio systems for stadiums such as Mané Garrincha, Arena da Amazônia, and Allianz Parque, in addition to participating in the opening and closing ceremonies of the Rio 2016 Olympic and Paralympic Games. Simultaneously, it consolidated its international presence in Broadway productions in Latin America, sporting events, large-scale shows, and infrastructure projects for various markets.
More than a series of historical milestones, this trajectory represents the construction of a culture based on engineering, operational responsibility, and continuous evolution. Each project broadened the team's experience, strengthened processes, and consolidated Loudness's ability to develop reliable solutions for operations of varying levels of complexity.
Today, Loudness brings together nearly five decades of experience to serve live events, special projects, permanent spaces, broadcast and intercom systems, maintaining the commitment that has accompanied its history since 1976: to develop audio solutions with technical excellence, operational reliability and a focus on the needs of each project.
Gallery
Loudness +
Loudness incorporates Riedel technology into its solutions portfolio, combining operational expertise, local availability, and one of the world's leading references in professional intercom systems. The integration of audio, video, data, and intercom into a single infrastructure provides reliable communication, greater operational efficiency, connectivity between teams, long-distance signal transmission, and the flexibility needed to support events, live productions, sports operations, and broadcast.
Loudness offers the entire Riedel equipment line in Brazil, guaranteeing agile logistics, specialized technical support, and access to intercom technology for operations of all sizes.
Each solution is developed to integrate audio, video, and data according to the needs of the operation, ensuring efficient communication between teams and greater operational safety.
Recognized worldwide, Riedel technology is a benchmark in intercom systems, offering reliability, flexibility, and performance for operations where communication cannot fail.
PRG Alliance
PRG (Production Resource Group) is one of the world's largest technology and services companies for entertainment, live events, television, film, theater, and corporate productions. With a global presence, the company brings together specialists, equipment, and solutions that cater to everything from large international tours to highly complex productions across various sectors.
As PRG's representative in Brazil, Loudness connects this international structure to the national market, offering access to globally recognized technologies, solutions, and expertise, combined with the proximity, agility, and operational excellence of a local team. This involvement expands Loudness's capacity to serve projects that demand high performance, reliability, and specialized technical support.
Alliance
Alliance brings together the expertise of Loudness in audio, LPL in lighting, and Crialed in LED panels to offer integrated solutions to the corporate market. Created to simplify the technical management of events, it concentrates different specialties in a single structure, promoting greater alignment between teams, operational efficiency, and control at all stages of the project.
From conception to execution, audio, lighting, and video are planned in a coordinated manner, reducing interfaces and providing a more agile, consistent, and reliable delivery.
