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About the Company
Loudness was born from the passion of brothers for music and sound, conquering its space over the years with innovation, dedication and energy. Since its foundation, the company has stood out in the market, offering high-quality sound solutions for different types of events, being a reference both in Brazil and Latin America. With a committed team and dedicated talents, Loudness continues its trajectory, always seeking new challenges and with the goal of creating unique and unforgettable experiences.
About the Company
1984
In 1984, Loudness participated in one of the most important moments in Brazilian history, providing sound for the Diretas Já rally in Vale do Anhangabaú, which brought together more than 400,000 people. The movement, which had a huge popular impact, aimed to resume direct elections for president of the Republic, amid the military dictatorship.
In the same year, Loudness was also responsible for the sound of the first Broadway musical in Brazil, A Chorus Line. The show, which tells the story of dancers in search of a role in a new musical, marked the beginning of production of this genre in the country.
1987
In the mid-1980s, Loudness became a reference in sound reinforcement for Brazilian classical music, hosting concerts by the São Paulo Municipal Orchestra and other visiting orchestras and philharmonics. In addition, it began to perform on national tours by major artists such as Kid Abelha, Guilherme Arantes, Lulu Santos and Chitãozinho & Xororó.
In 1987, Loudness was responsible for providing sound for the largest classical music event in the southern hemisphere, which brought the New York Philharmonic to Ibirapuera Park and brought together around 100,000 people.
1990
In the 90s Loudness expanded its services to Live Recordings and Broadcasting, making several Television programs and recordings of live shows.
2013
Loudness was responsible for the design and installation of the sound system at the Mané Garrincha National Stadium in Brasília. The project was developed for the 2014 World Cup and debuted at the opening of the Confederations Cup, with Loudness also providing sound for the opening event.
This project was a milestone for the Special Projects Division and an especially significant piece of work for the entire team, both due to its technical complexity and the high standard of quality achieved.
2014
In the year of the World Cup, Loudness delivered its second stadium for the tournament, the Arena da Amazônia, in Manaus. That same year, Loudness Projetos Especiais also completed the delivery of Allianz Parque, Palmeiras' stadium, in São Paulo. Renowned and the venue for several important events, Allianz Parque represented a significant achievement for the company.
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1997
The Special Projects Division was created, dedicated to the development of custom sound systems, adapted to the needs of each space.
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1976
In 1976, in the effervescent disco-club scene, Loudness was born, founded by 14 and 15-year-old brothers, passionate about music. The company not only supplied sound equipment but also brought a contagious energy to the dance floors, as the founders themselves worked as DJs.
1980
With the end of the disco movement, the company made a transition, moving into classical music and live performances. It worked on several shows in the region and collaborated several times with the Campinas Municipal Symphony Orchestra under the baton of Benito Juarez, in remarkable concerts at the Concha Acústica do Parque Taquaral and at the Centro de Convivência, historic spaces in the city.
2000
Loudness participated in Expo Hannover, in Germany, being responsible for the sound system of the Brazilian Pavilion, which received awards at this edition of the event.
In the 2000s, Loudness expanded its operations throughout Latin America, providing sound for major Broadway productions such as The Phantom of the Opera, Chicago and Miss Saigon, as well as sporting events such as the UFC. These events took place in several countries, including Argentina, Chile, Mexico and Brazil. During this period, the Special Projects Division began a partnership with the Sanctuary of Aparecida, developing custom sound systems. This collaboration continues to this day, both in the maintenance of installed equipment and in the development of new projects.
2008
The long-standing partnership with L-Acoustics has made it the only Brazilian company with exclusive rights to use the cutting-edge K1 speakers. This exclusive partnership lasted until 2018, and today Loudness continues to work with the K1 and K2 systems.
2015
Loudness was one of the founders and is a member of Alliance BR, a group formed by Loudness, LPL and Crialed – renowned companies in the market that, together, offer a 100% integrated audiovisual system for any type of event. This strategic partnership was essential for Loudness to expand its operations and take its solutions to an even larger market.
2016
In the year of the Olympics, Loudness was responsible for the sound system for the opening and closing ceremonies of the Rio 2016 Olympic and Paralympic Games. This was a great achievement and a historic milestone for the brand.
2025
Throughout its history, Loudness has transformed passion into legacy, making its presence felt at historic moments in music and entertainment. From its origins to major projects such as iconic stadiums and the Olympic Games ceremonies, the company has consolidated its name with innovation, transparency and excellence. In addition, it continues to perform in national and international shows, festivals, corporate events, integrated sound for companies, institutions and various other spaces. Each achievement reflects not only the quality of its work, but also the effort and dedication of all its employees.
Looking to the future, Loudness carries the nostalgia of unforgettable years and the excitement for new challenges, ready to continue elevating sound experiences and thrilling audiences throughout Brazil and Latin America.
Here's to many years of sound and emotion! - We continue making history!
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